• Close-up of an older man with a gray beard, wearing red tortoiseshell eyeglasses, a wide-brimmed hat, and a blue neckerchief. The background is blurred. The image is part of a promotional material for Bawtry Eye Academy.
  • Black and white photo of a person wearing a leather jacket, with a yellow bar at the top and bottom. There is a gray overlay with a white stylized barcode design in the center.
  • Display of skeins of colorful yarn organized in cubbies, with bottles of eucalyptus spray and a basket of yarn on a counter in front.
  • Multiple colorful circles overlapping each other with the words 'AXIS STUDIOS' written inside each circle.
  • A young child and an elderly woman sitting on a sofa in a living room, engaging in a conversation or enjoying each other's company.
  • Color palette featuring three shades: Marine (#1c3036), Stone (#a6b7b7), and Fresh White (#edf2f1), with a background of water reflecting trees and sky.
  • A webpage with text and photos showcasing family moments and emphasizing the importance of candid photography of children, including images of children playing outside, eating, and having fun indoors.
  • A promotional poster with a blurred background featuring the text "Monkeys like to dance" in large white font. Additional smaller text provides contact information for James Melia Studio in Halifax, Nova Scotia.
  • Book cover titled 'No' by Michelle Molnár with large red cursive 'no' on a light background.
  • Cover of a documentary photography book titled 'Documentary Photography London' by Francesca Codispoti, with a black and white photograph of people and a young boy sitting on a bench in an urban street scene.

Brand design for small to medium businesses.

Professional, consistent branding for startups and small to medium businesses who want to launch with confidence or refresh their visual identity for the next stage of growth.

Yorkshire documentary photographer Nic Shuttleworth

Brand identity and website designer Nic Shuttleworth

Your business, your story, your brand – designed for you.

Your brand is more than a logo – it’s the personality, values, and story that shape how people feel about your business. I’m here to turn all of that into a clear, consistent brand identity that works everywhere you show up so you’ll walk away with a complete brand system that’s easy to use, and ready to grow with your business.

Work with Nic on your Brand development

  • 20+ years experience working in design and advertising

  • Worked with a wide range of global and independent clients across multiple sectors including; Channel 4 Television, Google, British Council, Coca Cola, Diageo, Little Chef and University of the Arts London…

  • Deep understanding of brand identity and visual direction

  • Affordable packages for businesses who are ready to grow

  • Approachable, reliable, single point of contact at all times

  • Comfortable working with both small, independent businesses right through to larger companies, working with existing brand guidelines or starting from scratch.

Let’s work together

Get in touch if you would like to discuss a project, have a chat about what’s possible, and create something great for your business.

Book a FREE discovery call to discuss your brand
Book a FREE discovery call to discuss your brand
Woman with glasses smiling, holding a camera, standing in front of a garage door.

“It’s been such a pleasure to work with Nic. Nic really took the time to chat to me and understand my style of photography and what I was looking for before designing a logo and new visual brand identity for me. I’m so happy with the final product, which is adaptable and easy to apply across all of my assets and was very affordable too. It has given my website and associated materials the edge they needed in order to look that bit more fresh and contemporary. I’d highly recommend Nic as a designer for anyone looking for a new visual brand identity.”

Nina Raingold,
Documentary and Family Photographer.

Full brand identity package

A full suite of assets along with comprehensive guidelines to best articulate your business.

If your brand doesn’t match your vision anymore, this is for you.

What’s included:

  • Consultation to discuss your business and initial concepts

  • Brand mood board development

  • Brand logotype and icon development, supplied for print and on-screen use

  • Brand colours with print and on-screen references

  • Complimentary typefaces

  • Brand guide setting out how everything fits together

  • Ready to launch in 7 days!

Investment:

£1,650
(Instalment options are available)

Book a FREE discovery call to discuss your brand
Book a FREE discovery call to discuss your brand
Display of various skeins of yarn arranged in compartments, with skeins in different shades including green, blue, gray, black, and beige, along with related branding and labeling materials.

Brand and website design + SEO

You need it all! Full brand identity design with all the assets you need plus a Squarespace website up and running, all set up for SEO and ready to go live in 7 days.

What’s included:

Full brand identity package (as above)

Squarespace website design and SEO

  • On brand Squarespace website design with 5 pages of content e.g. Home, Gallery, Services, About, Contact

  • 20% discount on your first Squarespace annual subscription

  • Assistance with domain set up / transfer if required

  • Video handover tour around your finished website

  • 30 day support after handover

  • SEO Ready and all set to go live in 7 days!

Investment:

£3,500
(Instalment options are available)

Book a FREE discovery call to discuss your brand
Book a FREE discovery call to discuss your brand
An organized workspace with a computer, various plants, a camera, books, notebooks, and office supplies on a wooden desk.

Brand design case studies

  • Display of skeins of colorful yarn organized in wooden cubbies at a fiber shop, with hand creams and knitted items on a wooden table in front.

    Folklore Fibers

    Brand identity and website design Folklore Fibers in Florida, an enthusiastic community of knitters, spinners, and fiber artists dedicated to the beauty and versatility of this centuries-old medium of artistic expression.

  • Multiple colorful circles overlapping, each with the words 'Axis Studios' written inside, representing a vibrant abstract design.

    Axis Studios

    Complete re-evaluation of Axis Studios brand architecture after the company consolidated its 3 individual brands to become ‘Axis Studios Group’ and unify its offering to a global roster of clients.

  • A black and white photo of a person's face, partially covered by a gray overlay with a stylized chain-link pattern, yellow rectangles at the top and bottom, and a small logo in the bottom right corner.

    2 Swan St.

    Brand identity for a grade II listed renovation project in Bawtry, Doncaster which is to become a centre for creative and independent businesses. The building being number 2 on Swan St. lent itself very nicely into the shape of a swan which could also be used for graphic patterning and interior textures.

  • Inside Little Chef restaurant in York with a red welcome sign on the wall, a tiled counter, and water bottles.

    Little Chef

    Complete estate re-brand of the well-known British roadside restaurant following a televised menu overhaul by Heston Blumenthal. 

  • A woman with fair skin, short brown hair, and blue eyes wearing a black top, against a neutral background, with the name 'MELIA' at the bottom and 'JAMES' at the top of the image.

    James Melia Photography

    Brand identity development for portrait and headshot photographer James Melia. We developed a suite of colours which was drawn from his own work and personal style, allowing him flexibility and continuity online and on social media.

  • A smiling man with a gray beard and glasses wearing a hat and a scarf, with the text "Bawtry Eye Academy" on the image.

    Bawtry Eye Academy

    Brand identity and interior articulation for a boutique optician in the beautiful town of Bawtry in Doncaster. The practice needed an update, and moving premises provided the perfect reason to re-evaluate the whole look and feel of the brand – and new space in a grade II listed building.

  • Stack of four white books titled 'The Culture of Women's Training' with a Nike swoosh logo on the bottom right, placed on a black background with a pink border.

    Nike Women

    The Culture of Women's Training was a manual created to define the Nike Women brand internally, giving it a distinctive personality and voice, centred around the lifestyle of the 19 year old girl athlete. 

  • A stuffed ostrich with handwritten blue text above it reading "David Shrigley" and "Lose Your Mind" on a plain white background.

    British Council

    Education pack designed for the British Council International Touring Exhibition, David Shrigley: Lose Your Mind which began in Mexico in 2015, and travelled to a number of countries.

Close-up of a smiling man wearing a dark beanie and jacket, outdoors, with a blurred crowd in the background.

“I started my business in 2016, bodymapping ltd. I offer health coaching, lifestyle advice with novel blood testing and analysis to clients who spend between £600 - £1,000 per year. Communicating and selling this unique product to a very discerning client group has been a real challenge. Often you only get one opportunity to pitch your vision and dream to your clients, so having a website that does this reliably is key to the success of ones venture. Nic took a lot of time to understand the message that I was trying to convey and took it all on board with ease, she translated this into tangible design, with great branding, font, website colour palate, copy and images. I can’t thank her enough and she is always on standby to help as I make multiple tweaks and adjustments to the website on a monthly if not weekly basis. Thanks so much Nic.”

Dr. Michael Bazlinton
Founder, bodymapping clinic.